Powerful new video promotes CPA members

The CPA have partnered with Doodle Ads to offer members an eye-catching and engaging hand-drawn video that explains the benefits of choosing a CPA member to carry out a home improvement project.

CPA membership is a powerful way of standing out against the cowboy competition, and homeowners can be safe in the knowledge that all CPA members are fully vetted – and continually checked – for quality of installation and service. Homeowners can also benefit from the continued support of the CPA throughout their home improvement and beyond, including deposit protection, an insurance backed guarantee, and access to a dispute resolution service in case anything goes wrong.

Cheaper doesn’t always mean better

You know that cheaper doesn’t always mean better. But how do you get this across to your customers?

Let your customers know that you are committed to delivering a high level of consumer protection, the work will be done properly, and it will be guaranteed, by showing them your video story. Video is the most powerful online tool right now, with 95% of viewers retaining a message when they watch it in a video, compared to 10% when reading it in text.

CPA members can use the video on their websites, landing pages, email marketing, Facebook and Twitter, Youtube channels and more to instill confidence in the customer, and even play the video during sales presentations to embed the message. You can even customise the video with your company’s branding for an affordable, custom-made video that really shows off your company’s core messages.

Want your own video to show your customers? Get your own branded CPA video advert here.

If you’re a CPA member, head to our members’ area for exclusive access to our sales and marketing resources, or find out about our added value IBG service.