23 Jun 2016
Many Yuki stress dolls were recently mailed out to CPA members and installers to promote the CPA’s previous, hugely successful #togetherstronger campaign.
Thousands of installers across the UK are benefitting from being a part of the Consumer Protection Association’s new, evolved #evenstrongertogether campaign.
More than 7,000 Yuki stress dolls were recently mailed out to CPA members and installers to promote the CPA’s previous, hugely successful #togetherstronger campaign.
Now, installers who received a mini Yuki have a new addition to add to the collection – Akiko.
Building on #togetherstronger, Yuki married experienced architect and property professional Akiko, who has joined him in fronting #evenstrongertogether.
The new campaign highlights the benefits of strong partnerships and together, Yuki and Akiko are raising the profile of the CPA and promoting the benefits of being a member.
In addition to this, they will help to promote best practice across the glazing and wider construction industry and work with installers to help them win profitable new business.
The CPA has been providing IBGs and Deposit Protection for over 20 years and is widely recognised by consumers as a trusted resource for finding accredited and vetted installers.
A recent survey showed that 70% of consumers believe that CPA members provide the most protection, making CPA members far more likely to win business over non-members.
Jeremy Brett: “The dolls are a bit of fun, but they help bring home an important message to installers that business really is better with the CPA.
“Our members are known for their quality and integrity; and the CPA brand and ethos inspires confidence amongst homeowners, making it easier for our members to win new business.
“In addition to helping installers win more business, members can also take advantage of our powerful sales and marketing literature, training seminars, sales training guide and sought after quarterly assessment reports.”
Akiko comments: “I’m thrilled to be joining the cause and helping to connect trusted tradesmen with consumers looking for home improvements.”