Consumer behaviour has changed. Here’s how.

Woman on sofa: Homeowner choosing home improvement from colour range

Wondering why your leads have dried up? Or are you having no luck ramping up your sales? That’s because consumer behaviour has changed. If you haven’t changed your sales outlook and operations in the last 10 years, you’ll be missing out on loads of leads that are going directly to your competitors. You might be investing in all the right … Continue reading

Consumer Buying Habits Guide 2014

Consumer Habits Buying Guide 2014 compiled by the CPA

  Last year, the CPA teamed up with window industry sales training expert Paul Clifton to deliver a series of sales guides for installers. Now, we’re continuing to provide marketing support for all our CPA members with a market report and a series of articles about what consumers look for when buying a home improvement product. From our research, we’ve … Continue reading

What Do Homeowners Want in a Home Improvement Contractor?

Homeowners happy with a sales presentation by a reliable tradesman

In the world of home improvement, prices have become more competitive over recent years and contractors have had to use inventive ways to market their services. Whether you’re an architect, builder, double glazing installer, carpenter, plumber, electrician, decorator, roofer, landscaper or handyman, these tips can help you discover what homeowners want, so you can tune your marketing and your sales … Continue reading

CPA team up with industry sales expert

An image of Paul Clifton from Sales Lab

A leading installer support body has teamed up with an industry sales expert, in order to produce a training guide for its installer members. The Consumer Protection Association is joining forces with Paul Clifton, who runs Window Sales Lab – a sales training and profit mentoring consultancy, to further help its members add value to their sales presentations and win … Continue reading