How to ensure you succeed in this testing climate

Living in a Brexit World

Jeremy Brett, Managing Director of the Consumer Protection Association, reflects on a politically charged year and shares his top tips to help installers weather the storm to win more business. Trump. Brexit. Leicester City winning the Premier League! Who would have thought any of these people and projects would have been pushed to the forefront of our political discourse and … Continue reading

6 silly mistakes that are costing you home improvement leads

Sales and marketing executive selling to older couple on Apple computer

Having a comprehensive and well-planned business strategy is important. For companies in the construction industry, generating leads is a massive part of the business’ success. When you want to boost your sales, you may not be doing everything you could to help maximise your business’ potential. Here at the CPA, we want all our members to succeed. For installers and … Continue reading

Half of homeowners would rather improve than move

The CPA Managing Director, Jeremy Brett

A recent survey from a reputable UK comparison site provider has found that more than half of the 2,500 homeowners they questioned would rather make home improvements than move up the property ladder. Steep moving costs, stamp duty tax and high house prices are the main contributing factors to the ‘improve not move’ trend. As of August 2016, the average … Continue reading

Powerful new video promotes CPA members

Added value promotional video for CPA members

The CPA have partnered with Doodle Ads to offer members an eye-catching and engaging hand-drawn video that explains the benefits of choosing a CPA member to carry out a home improvement project. CPA membership is a powerful way of standing out against the cowboy competition, and homeowners can be safe in the knowledge that all CPA members are fully vetted … Continue reading

Sales and marketing support that works from The CPA

Sales and marketing support

As well as marketing leading insurance backed guarantees, The CPA can also offer its members high quality sales and marketing support to help boost your profit. Sales and marketing support that actually works As an organisation dedicated to safeguarding standards across the the Construction and Fenestration industries, we take sales and marketing very seriously. That’s why we provide a range … Continue reading

Industry first: consumer survey reveals homeowner spending plans

36% of homeowners plan to invest in a home improvement products in 2015

An industry first consumer survey has revealed that a fair chunk of homeowners are looking to invest in home improvement products in the next year. The Consumer Protection Association polled 1000 homeowners as part of the independent survey, all of which had been selected to represent a cross-section of the UK population; and all of which were property owners. Respondents … Continue reading

Major consumer survey shows what homeowners really think

85 per cent  of homeowners say they expect their deposit to be protected by insurance

A major survey has been commissioned to ask the general public their views on insurance and deposit protection in relation to home improvements. The Consumer Protection Association polled 1000 homeowners as part of the independent survey, all of which had been selected to represent a cross-section of the UK population; and all of which were property owners. Respondents were asked … Continue reading

7 Golden Sales and Marketing Tips for Home Improvements

Sales and marketing executive selling to older couple on Apple computer

In this series, we’ve been discussing how consumer behaviour has changed, what consumers want in a tradesperson and their ideal home improvement product. We know how sales have changed, but what does this mean for your sales pitches? Here are some practical sales and marketing tips to help you get more qualified leads. 1. Everybody LOVES showrooms Consumers love the … Continue reading

5 ways homeowners search for your home improvement services

Man in tweed jacket using touchscreen tablet outside in woods

Nowadays, consumers rarely look you up in the phone book or local newspaper. There are so many new avenues available that sometimes it can be hard to know where to advertise your services. Capitalising on this upsurge in demand for home improvement services can be difficult if you don’t exist where consumers are searching. So where do consumers turn to … Continue reading

Do you offer the products homeowners want?

Homeowners satisfied with their new home improvement products; hug, yellow house, couple

In a previous article, we’ve talked about what homeowners look for in a home improvement contractor. But what criteria do they look for in a product? Whether you’re offering a high value home addition, such as a new conservatory, or a more routine repair service, homeowners will want to know that you offer the products they want. Sometimes, homeowners are … Continue reading