6 silly mistakes that are costing you home improvement leads

Sales and marketing executive selling to older couple on Apple computer

Having a comprehensive and well-planned business strategy is important. For companies in the construction industry, generating leads is a massive part of the business’ success. When you want to boost your sales, you may not be doing everything you could to help maximise your business’ potential. Here at the CPA, we want all our members to succeed. For installers and … Continue reading

Is there a problem with the construction industry’s image?

How will the Consumer Rights Act affect trade?

Several new surveys conducted by third party industry bodies have revealed that a high percentage of young people have a negative view of construction. Many of the people surveyed viewed a career in construction as mainly involving manual labour with limited career progression. In reality, this couldn’t be further from the truth. With massive government investment recently announced in both … Continue reading

Half of homeowners would rather improve than move

The CPA Managing Director, Jeremy Brett

A recent survey from a reputable UK comparison site provider has found that more than half of the 2,500 homeowners they questioned would rather make home improvements than move up the property ladder. Steep moving costs, stamp duty tax and high house prices are the main contributing factors to the ‘improve not move’ trend. As of August 2016, the average … Continue reading

Why are we not building enough homes in the UK?

booming housing sector

It is widely reported that not enough houses are being built in Britain and this has been the case for decades. From the early 1950s to the early 1980s the UK built between 200,000 and 300,000 new homes every year. In 2016, it was around 140,000. With an ever-expanding British population and a shortage of residential accommodation this has created … Continue reading

Meet the consumos – here to help you win more business

Is it a bird? Is it a plane? No, it’s the consumos. Sumo Yuki, his wife Akiko and their new dog are on a mission to help raise standards across the industry and reinforce the message that as a member of the CPA, installers will win more new business due to consumers trusting the brand. Jeremy Brett, director at the … Continue reading

5 home improvements that your customers are buying in 2017

Green deal homes

Members of the CPA are highly skilled, fully vetted tradesmen and companies. All our members have been through rigorous checks and are part of an ongoing consumer assessment process to ensure that high standards are consistently maintained. We recently asked our members what home improvements their customers were buying so far in 2017 to get a professional view of the … Continue reading

2017 expectations for the glass and glazing industry

Installer Survey 2016

Towards the end of 2016, the CPA carried out a survey using the Insight Data database. Part of the survey asked participants to predict how they expected the glass and glazing industry to perform in 2017. Overall, the results reveal a trend towards caution, with many participants predicting neither rise nor fall across several areas. With an uncertain global economy, … Continue reading

How to avoid consumer complaints for building work

Sometimes building work can be complicated. Unforeseen problems may arise which result in consumer complaints and disputes. If you receive a consumer complaint or become embroiled in a dispute it is helpful to have planned in advance for these unwelcome scenarios. The CPA offer a range of services which help to protect contractors, tradespeople, and consumers from any problems that … Continue reading

Digital vs traditional: Which marketing methods are installers choosing?

The CPA Managing Director, Jeremy Brett

Despite the rise of digital and online marketing, installers are still using traditional methods when it comes to finding new customers. This is according to a recent survey where more than half (60%) of installers questioned said their primary way of attracting new customers is by word of mouth. Surprisingly, just 21% of installers said their website was their main … Continue reading

How much difference a year can make. 2015 compared to 2016 in the eyes of our business owners.

A building with glass windows

At the CPA, we recently carried out a survey using the Insight Data database. We asked all businesses affiliated with the CPA to compare their business results in 2015 to those recorded in 2016. The results were generally positive, with growth recorded across most areas. Against a backdrop of uncertainty, it seems that the glazing industry is continuing to grow … Continue reading